Montreal-based fast-casual chain Mandy’s Salads announced plans to open four new locations, starting in 2025 through next year, marking its largest expansion phase to date and significantly strengthening its presence across Ontario and Quebec markets.
The company will enter the Ottawa market for the first time while adding two strategic Toronto locations at Yonge & Eglinton and the Canary District. A new South Shore location in Montreal will further enhance the brand’s presence in its home market, where it has successfully operated since 2004.
“Each one has its own flavor!” says Vanessa Fracheboud, President of Mandy’s Salads. “South Shore feels like home, family-oriented and community-driven. Ottawa brings that mix of politics, students, and food lovers. Canary District is modern, vibrant, and built for connection, surrounded by parks, trails, and a health-focused community. Yonge & Eglinton is a dynamic mix of city buzz and neighborhood charm, packed with great food, shopping, and a strong sense of community.”
STRATEGIC MARKET EXPANSION
The expansion builds on Mandy’s successful growth trajectory in the Toronto market, where the brand has established three restaurants and three ghost kitchens since its March 2022 entry. Most recently, the company opened a 1,600-square-foot flagship in Yorkville in August 2024, following its February 2024 launch at The Well development in downtown Toronto.
“Mandy’s is more than just a restaurant, it’s a beloved brand that has the potential to expand outside of Montreal but also internationally,” Fracheboud explains. “We want Mandy’s to feel local in every city, bringing the same heart, creativity, and obsession with fresh, beautiful food. The goal? A salad experience so good, it feels like a little luxury in your day, wherever you are in the world.”
DESIGN AND EXPERIENCE
Each new location will maintain the brand’s signature aesthetic while adapting to local community character. “Every Mandy’s location is a blend of what inspires us in the moment—current trends, pieces that make us feel at home, and those little touches that spark joy,” says Rebecca Wolfe, co-founder. “I love blending vintage and modern elements—layering in unique textures, bold colors, and fun lighting to make each space feel warm, stylish, and full of personality. And of course our signature family wall can be found in each of our restaurants. Music plays a huge role too; the right playlist sets the vibe.”
The company’s recent locations showcase its evolving approach to customer experience. The Well location introduced Mandy’s first dedicated pickup area, responding to growing delivery and takeout demand while maintaining the brand’s elevated dining atmosphere. The Yorkville flagship further refined this model, incorporating premium design elements inspired by global travels while optimizing operational flow.
DIVERSIFICATION AND INNOVATION
Beyond physical expansion, Mandy’s is developing several parallel revenue streams to strengthen its market position. “We’re working on our most exciting book concept yet—it’s still under wraps for now, but we can’t wait to share it!” Rebecca Wolfe reveals. “We’re also bringing Mandy’s signature design beyond our restaurants—think homeware line inspired by our aesthetic. And of course, we’re expanding our restaurants across Canada and hopefully venturing south of the border.”
MARKET PERFORMANCE
Co-founder Mandy Wolfe points to the brand’s Toronto debut as a pivotal moment in their growth journey. “Opening our first Mandy’s in Toronto was huge. Seeing the same excitement and love in a new city gave us the confidence to keep growing, knowing that what we created resonated beyond our hometown.”
The company’s success in Toronto’s competitive dining landscape has validated its expansion strategy. The brand has demonstrated particular strength in premium urban locations, where its elevated fast-casual concept and distinctive atmosphere have attracted a loyal customer base seeking healthy, high-quality dining options.
OPERATIONAL EXCELLENCE
As Mandy’s scales operations across multiple markets, maintaining consistency while adapting to local preferences remains a key focus. “The idea that no matter where we go, people are craving fresh, nourishing food served in a beautiful space. Healthy eating doesn’t have to be boring, and it’s exciting to see how every community embraces Mandy’s in its own way,” notes Mandy Wolfe.
For Fracheboud, maintaining the brand’s distinctive culture during rapid expansion has been paramount. The most rewarding aspect has been “watching guests take that first bite and fall in love. Building an incredible team that brings Mandy’s to life in every city and seeing the brand flourish in new places while staying true to what makes it so special.”
FUTURE OUTLOOK
With fourteen locations operating across Canada, Mandy’s expansion announcement represents a significant step toward broader national presence. “We dream of a world where Mandy’s is always within reach!” says Rebecca Wolfe. “Whether it’s through our restaurants, recipes from our cookbooks, products in grocery stores, or delivered straight to your door—we want to bring Mandy’s to you, wherever you are.”
The four new locations continues the transformation of a brand that began as a small counter in a Montreal boutique that celebrated 20 years last year. Each successive opening has refined the company’s approach to market development, from site selection to operational systems and customer experience.
The careful selection of diverse locations—from urban centers to community-focused neighborhoods—demonstrates the brand’s ability to adapt its concept while maintaining its core identity. Brandon Gorman of JLL continues to handle lease negotiations for the brand’s expansion, building on the successful market entries in Toronto and Montreal. As Mandy’s prepares for this next phase of growth, its proven success in multiple markets suggests a strong foundation for continued expansion, both nationally and potentially internationally.
Dustin Fuhs is the Editor-in-Chief of 6ix Retail. He is the former Editor-in-Chief of Retail Insider, Canada’s most-read retail trade publication. He has over 20 years of experience in the retail, marketing, entertainment and hospitality industries, including with The Walt Disney Company, The Hockey Hall of Fame, Starbucks and Blockbuster.
Dustin was named as a RETHINK Retail Top Retail Expert in 2024 and 2025.