Toronto’s unique position as North America’s fastest-growing city is creating unprecedented opportunities for retail innovation, according to the landmark 20th anniversary edition of Ebeltoft Group’s Retail Innovations report. The global study, featuring 49 groundbreaking retail concepts across 21 countries, reveals how Toronto’s distinctive market characteristics could shape the next wave of retail creativity.
“The intention is always to spur on conversation and be thought provoking,” says Lisa Hutcheson, Managing Partner at J.C. Williams Group, Ebeltoft’s Canadian partner. “We like to use it in exercises and workshops with our clients that help them think a little differently and look outside of their category.”
The report highlights several areas where Toronto’s market conditions could catalyze unique retail solutions. The city’s dense urban core, coupled with its rapid residential development, creates opportunities for innovative “third space” concepts that blend retail with community gathering spaces. Graham Heuman, Retail Insights Lead at J.C. Williams Group, sees particular potential in areas like Liberty Village and Queen West for these hybrid retail environments.
Technology integration emerges as another key opportunity. While global retailers are experimenting with automation and AI-driven solutions, Toronto’s tech-savvy population and strong innovation ecosystem position the city to develop distinctive approaches to these tools. The report suggests that successful implementation will focus on enhancing customer experience rather than simply replacing human interaction.
Toronto’s diverse population and neighborhood-centric culture also present unique opportunities for retail innovation. “Toronto does have almost everything,” Heuman notes, suggesting that the city’s next retail evolution will likely come from creative combinations of existing concepts rather than wholesale importation of international models.
The report’s historical perspective offers valuable insights for Toronto retailers. Looking back at two decades of retail innovation, many concepts that appeared to fail actually evolved into new forms or inspired subsequent developments. This pattern suggests that even experimental retail concepts can contribute to the market’s long-term evolution.
As Toronto continues its unprecedented growth, with dozens of new residential towers reshaping its skyline, the opportunity for retail innovation expands. “First mover advantage is a real thing and can create a unique value proposition,” Heuman observes, pointing to the potential for retailers who can successfully adapt global trends to Toronto’s specific conditions.
The report suggests several promising directions for Toronto’s retail sector:
- Community-focused spaces that serve the city’s growing urban population
- Technology solutions that enhance rather than replace personal service
- Sustainable business models that resonate with environmentally conscious consumers
- Experiential retail concepts that leverage Toronto’s neighborhood character
For Toronto’s retail sector, the path forward lies in creative adaptation rather than simple adoption of global trends. As the city continues to evolve, retailers who can combine international best practices with local market understanding will find significant opportunities for innovation and growth.
The complete Retail Innovations 2025 report serves as both inspiration and practical guide for retailers looking to participate in Toronto’s retail evolution, offering insights into successful innovation in an increasingly dynamic urban market.
Dustin Fuhs is the Editor-in-Chief of 6ix Retail. He is the former Editor-in-Chief of Retail Insider, Canada’s most-read retail trade publication. He has over 20 years of experience in the retail, marketing, entertainment and hospitality industries, including with The Walt Disney Company, The Hockey Hall of Fame, Starbucks and Blockbuster.
Dustin was named as a RETHINK Retail Top Retail Expert in 2024 and 2025.