Canadian Tire Corporation has reached an agreement to acquire Hudson’s Bay Company’s iconic brand assets for $30 million, marking a pivotal moment in Toronto’s retail landscape. The deal includes the historically significant HBC Stripes pattern, coat of arms, and various trademarks and logos, as Hudson’s Bay continues its court-supervised restructuring under the Companies’ Creditors Arrangement Act (CCAA).
A Historic Transfer of Canadian Retail Heritage
The transaction transfers ownership of HBC’s intellectual property portfolio to Canadian Tire, with the deal expected to close later this summer, subject to court approval and other customary conditions. Canadian Tire has also placed bids for “a handful” of lease locations as part of the process.
In an official statement, Greg Hicks, President and CEO of Canadian Tire Corporation, emphasized the historic significance: “Canadian Tire and the Hudson’s Bay Company are among the nation’s longest-standing companies, with a combined Canadian heritage measured in centuries. Some things are just meant to stay Canadian and we are honoured to welcome many of HBC’s leading brands – including the iconic HBC coat of arms and the Stripes – into our Canadian Tire family.”
Liz Rodbell, President and CEO of Hudson’s Bay, confirmed the agreement in a separate release: “We are grateful that the HBC brand has found a home with another heritage retailer that encapsulates the uniquely authentic Canadian experience. I have no doubt they will be strong stewards of the more than 350-year HBC legacy as they move our iconic brands forward.”
Why This Matters for Toronto
The acquisition’s significance for Toronto extends beyond a simple business transaction. Founded in 1670, Hudson’s Bay Company is North America’s oldest company and has been integral to Toronto’s retail history, with its Queen Street flagship store serving as a downtown landmark since 1896. The current store at Yonge and Queen has been operating since 1974 and has been a central shopping destination for generations of Torontonians.
This deal represents a preservation of Canadian retail heritage at a time when many legacy retailers have either disappeared entirely or been acquired by international conglomerates. For Toronto’s retail landscape, which has witnessed the closure of numerous department stores in recent years, Canadian Tire’s acquisition may help maintain some connection to the city’s retail history.
Strategic Implications for Both Retailers
For Canadian Tire, the acquisition aligns with what the company calls its “True North strategy” – strengthening its connection to Canadian consumers through iconic national brands. The addition of HBC’s intellectual property could potentially allow Canadian Tire to expand its appeal in categories where The Bay has traditionally excelled, such as home goods and apparel.
The $30 million deal comes as Hudson’s Bay continues liquidation at approximately 79 stores across Canada, including multiple Toronto locations. The company entered CCAA protection earlier this year following struggles to adapt to changing retail environments and increased competition from online retailers.
What Comes Next: Brands, Not Buildings or Jobs
The $30 million deal explicitly covers only intellectual property – not physical stores, inventory, or employment contracts. Canadian Tire’s acquisition includes brand labels and designs for the HBC Stripes, Hudson’s Bay Company, The Bay, and various company trademarks, but explicitly excludes Hudson’s Bay’s valuable art collection and artifacts, which will undergo a separate court-approved process.
“Separately, CTC has bid for a handful of lease locations,” notes Canadian Tire in its release, confirming that real estate transactions remain distinct from the brand acquisition. This lease situation has become a focal point for Toronto’s retail industry as the fate of prime retail locations, including the Queen Street flagship, remains uncertain.
Real estate analysts are closely monitoring which locations Canadian Tire may acquire, as these properties represent significant commercial assets in downtown Toronto and suburban shopping centers. The outcome of the lease bidding process could reshape entire shopping districts, particularly as mall operators and property managers face the prospect of large anchor spaces becoming vacant.
For current Hudson’s Bay employees in Toronto, this brand-only transaction provides no immediate job security. The ongoing liquidation of approximately 79 Hudson’s Bay stores continues unabated, with store closures proceeding according to the CCAA restructuring process.
Canadian Tire has not detailed how it plans to incorporate Hudson’s Bay’s brands into its operations, leaving questions about whether any Hudson’s Bay retail concepts might survive in modified form. The company currently operates nearly 1,700 retail and gasoline outlets across Canada, including Party City, Mark’s, SportChek, and Pro Hockey Life.
Several critical developments remain in progress:
- The separate lease bidding process, with results that could significantly impact Toronto’s retail landscape
- Court approval of the brand acquisition, expected later this summer
- Potential implementation strategies for the HBC brand assets within Canadian Tire’s portfolio
- The separate sale process for Hudson’s Bay’s art and artifacts
Canadian Tire Corporation, headquartered in Toronto, employs thousands of Canadians across its various retail banners. However, this acquisition does not automatically translate to new positions for displaced Hudson’s Bay workers.
Dustin Fuhs is the Editor-in-Chief of 6ix Retail. He is the former Editor-in-Chief of Retail Insider, Canada’s most-read retail trade publication. He has over 20 years of experience in the retail, marketing, entertainment and hospitality industries, including with The Walt Disney Company, The Hockey Hall of Fame, Starbucks and Blockbuster.
Dustin was named as a RETHINK Retail Top Retail Expert in 2024 and 2025.